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Lazy-A** Anywhere Bundle – 10% savings!

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Wash the day away with the Lazy-A** Double Cleanser, and slap-slide on the stick to soothe and recover! An oil cleanser for people who hate oil cleansers, and a multi-purpose, twist-up balm for wind-burned cheeks, raw knuckles, and chafed skin. A match made in heaven!

$35.00
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Anywhere Stick

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A multi-purpose, twist-up balm for wind-burned cheeks, raw knuckles, and chafed skin. Swipe it on cheeks, nose, knuckles, lips, cuticles, elbows – anywhere the cold, wind, and friction left a mark.

$18.00
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Get Lit Dry Oil

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Get Lit Dry Oil is a non-greasy, antioxidant-rich face, beard, & hair oil that helps lock in moisture and soothe dry, irritated skin & conditions hair.

$19.00
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Lazy-A** Double Cleanser

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A unique oil to lather cleanser  that actually washes away clean. Easily dissolve sunscreen, sweat, and other filth. No greasy film, no second step. Gentle enough for dry skin. The Lazy-A** way to wash the day off.

$21.00
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Moist Mist

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A refreshing toner spray made with panthenol, ectoin, and glycerin to hydrate and soothe parched, irritated skin.

$16.00
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NOT Soap Backcountry Bars (fragrance free)

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Camp and trail friendly everything cleansing bar made to be gentler on your skin and easier on the backcountry environment than traditional soaps.

$12.00
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NOT Soap Scented Cleansing Bars

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Camp and trail friendly everything cleansing bar made to be gentler on your skin and easier on the backcountry environment than traditional soaps.

$12.00
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This is LOFI

You got last place. Who cares?

It was never about winning, it was about challenging the norms. It was about subverting the utilitarian mentality that dictates that everything needs a reason why.

Here the why doesn't matter. What matters is that you are out there doing and trying while others are calling you crazy.

We get it, we are here too. Not to become the next skincare empire. We're here to build something that works for all the wild ones.

Good to have you out here.